Data Net Blog

Personally identifiable information—or PII—is critically important data for individuals and businesses, not only because operations rely on many of these data points but there are also significant circumstances for losing it. Of course, to properly protect PII, you need to know what the umbrella term of PII includes.

One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in the adoption and use of them

The vehicles of today are equipped with countless features that previously did not exist, but this also makes them vulnerable in ways that older cars simply are not. Today, we want to explore what this growing smart car trend means for the security of vehicles.

Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.

Data privacy has never been such an important issue for businesses and individuals alike. In some places, calls for overarching legislation to protect consumers have often been met with significant pushback by lawmakers who are reluctant to put extra regulations on businesses, while others have passed important laws dictating how organizations handle individual data. 

A privacy policy is not just a legal requirement, it is a tool to help earn your customers’ trust and to protect yourself. In many ways, it sets the stage for the next steps such as data security, sharing and storage. In this blog, we share 7 tips that will help you when drafting your privacy policy.

Your business is privy to a lot of data. A lot of information flows in from clients, vendors and even your employees. This includes Personally Identifiable Information (PII)--data that can help identify an individual and perhaps even get in touch with them. A privacy policy tells others how your business will be using all the PII

A VPN—or virtual private network—is something that we recommend any business implementing any form of remote or hybrid work to have in their cybersecurity arsenal. Let’s explore why this is by examining what a VPN does, and what any business should seek out in the one they use.

Weak passwords are one of the leading causes of cybercrime, identity theft, and data breaches. Sure, it’s easy to say it, but this time we wanted to demonstrate just how easy it is to crack a wimpy password. 

We know that security is far from a small investment, but this only serves to highlight how important it can be to your business’ continued success. You might wonder why security is such an important investment if you don’t intend to suffer a data breach, and that’s precisely the point. The cost of not investing in security far outweighs the initial investment.

We frequently discuss the importance of keeping PII—personally identifiable information—secure, but what does this include? What data qualifies as PII?

Here, we’re going to lock down on a definition (and you may be surprised by what this definition covers).

We bet you’ve gone through your old files at some point to clean things up a bit by deleting files from your computer. What if we told you that deleting those files doesn’t actually delete them—at least not entirely? Let’s go over how you can securely delete your files for good while you go about replacing hardware or upgrading your technology systems.

For years you’ve heard how technology is becoming a bigger part of the healthcare delivery system and how it can help stabilize costs, provide increased access, and further personalize care delivery. As these innovations have been taking hold it has brought up serious questions about data privacy. Today, we’ll take a look at some of the changes IT has brought to healthcare and what it means for patient data privacy. 

Privacy for business means a lot more than protecting the data and personal information of clients. It also extends to just about all data collected by a business, including that of the employees. How can you go about protecting this data without also violating the privacy of your employees themselves?

With so many workers performing tasks remotely, it’s no small wonder that authentication is one of the major points of discussion this year. How can you be sure that your company is doing all it can to verify a user’s identity before they access important information on your infrastructure? One such way you can do it is by using voice-based authentication.

When it comes to network security, there is a lot that can go wrong for your business and countless solutions that you can implement to combat them. However, there are small practices that you can implement on a daily basis to improve security as a whole, so if your collective staff can implement this one easy trick, you might be surprised by how beneficial it can be for your network’s security. This practice? Locking your computer.

Data privacy is central to most conversations in the business environment, and in a time when ransomware and hacks of all kinds are constantly receiving media presence, it’s no surprise that it is sensationalized to a certain extent. That said, it’s critical for businesses to understand what needs to be done to future-proof their data privacy infrastructures.

Many businesses have chosen to take advantage of two-factor authentication for their security needs, but there are far too many that have chosen not to. The methods might vary from organization to organization, but the general principle remains the same. We’re here to share with you how to implement two-factor authentication for three common business accounts: Microsoft, Google, and Apple.

Your privacy on the Internet matters, even if you don’t think you have anything to hide. Over the last few years, this has become more and more evident as we watch tech giants profit off of understanding the people who use their services. Facebook, Amazon, and Google are among them. Google in particular has made some recent policy changes that are worth understanding.

The Internet was always envisioned to be a network capable of sharing information across the globe—hence, the term “world wide web.” However, many online services are currently at odds with governing bodies, many business tactics and decisions impacted or even prohibited as a result. Let’s examine some of these tactics, and how the Internet has been impacted.